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USP Undergraduate Group Project – Social Media marketing of Tilapia July 2021

USP Undergraduate Group Project_Social Media marketing of tilapia July 2021

PARDI 2 supervised three final-year students as a component of the Marine Management Program USP – in project design, methodology, monitoring and analysis of the social media marketing of the tilapia project. This report presents the outcomes and lessons learnt from the student project (July 2021) on the effectiveness of social media in marketing tilapia.

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