Pacific Island Breadfruit | Market & Marketing Study | Fiji & Samoa

Breadfruit is widely grown in the Pacific islands where it is often an integral part of traditional agroforestry systems.

For more than a decade Fiji, Tonga and Samoa have been permitted to export fresh breadfruit to New Zealand, treated by the approved High Temperature Force Air (HTFA) quarantine treatment for fruit flies. The quantities exported have been small and well below market demand. Larger quantities of frozen breadfruit are exported to Australia, New Zealand and the United States. There are substantial and immediate market opportunities to expand fresh and frozen breadfruit export markets – however, significant marketing constraints remain.

The focus of this breadfruit market and marketing study has been on Fiji and to some extent Samoa. However, the findings are relevant to the commercialization of breadfruit in all Pacific island countries.

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