Hundreds of millions of people consume coconut and coconut products every day (Foale, 2003) | Coconut trees are native to the Pacific and better suited to local conditions than many other food crops | Coconut in the Pacific is a crop with high economic, subsistence and cultural importance and it produces a wide range of products from various parts of the tree and nut | Copra and coconut oil are traded as commodities from many Pacific Island countries.
| Deregulation of marketing and product innovations like virgin coconut oil and coconut water are improving industry profitability by offering better market opportunities for smallholders.
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