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Where the purpose is to enhance the livelihoods of rural people, aid funds spent on public facilities often produce small, slow, diffuse and disappointing results. More immediate benefits can be had through assisting those existing enterprises vitally concerned with overcoming restrictions in the market chain. The underlying principle of
the approach is simple: if processors can sell more of their products, they purchase
more from rural household who are the intended beneficiaries of the development
assistance.
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